We can provide white labelling for your products and packaging, helping you to build your brand.
As well as serving practical purposes such as identifying product types, conveying instructions on how to use certain products and outlining important delivery information such as postage addresses; labelling can also become an essential part of your business’ brand.
When it comes to labelling goods, it is important for product labels to be accurate and informative, however adding labels to your products and packaging can also offer an opportunity for marketing your brand and building customers’ recognition and trust of your retail business or store.
When shopping in store, an item’s label can often be the first thing a potential customer looks at when choosing which item to purchase. Enticing and memorable labelling can make a big difference to the customer experience, and can be the deciding factor when it comes to selecting a product to buy. Equally, when a customer receives an item that they have purchased online, the packaging and labelling is often the first thing they will see. This marks an important moment in the customer’s experience of the product. Attractive and interesting branding can immediately give the customer a feeling of trust and satisfaction in the item they have purchased, and this can have a knock-on effect on product recommendations and repeat purchases. In short, good branding can build customer loyalty, and your product labelling can play a big part in ensuring this happens.
Why is branding important, and how can labelling help?
The most effective brands are ones which customers remember and trust. Your business’ branding can have a huge effect on the way your business is perceived by customers and potential customers, which means that branding can be a powerful tool with which to build the success of your company. Creating a unique and well designed product label can make all the difference when it comes to customers’ perceptions of your products.
What different elements are important when it comes to labelling products?
There are a few different elements that can be very helpful to take into consideration when choosing how to label your products for branding purposes. Some of these elements include:
Colour – choosing a colour (or colours) that exemplifies your brand can be really helpful when it comes to labelling products. You will want to think carefully about how you would like your brand to come across to customers and how that can inform your choices. Do you want to go for bright, bold colours, for instance; to catch your customers’ attention, or is your brand better suited to more muted tones that might give a more demure or luxurious appearance?
Wording – choosing more sophisticated names or descriptions for your products can give the sense of a higher quality product or higher class brand, and studies show that customers are likely to pay higher prices for items which they deem to be luxurious or high-class. On the other hand, you might be reaching out to a target-audience of customers who are looking for a down-to-earth brand, offering products which are reliable, straightforward, and good value for money, in which case, you might prefer to keep language on your labelling simple yet effective.
Logos – designing a logo for your brand’s labelling can give your business a real sense of identity which will become recognisable to customers in future.
With our white labelling service, Decentsourcing can add your bespoke labels to products and packaging to ensure that your products become synonymous with your brand.
Labelling for practical purposes- important things to think about
As a retail business owner, it is your responsibility to ensure that your products are labelled with accurate and informative details to help your customers make the right choices. Item labels and labels on your items’ packaging can give important information about your product, how to use it, and also how to dispose of or recycle it. Accurate labelling can also be essential to give your customers vital information about the safe and healthy use of your products.
Here are some essential things to think about when it comes to labelling your products properly:
– First and foremost, make sure all information displayed on labels is accurate, including products’ prices and quantities. False or misleading information on product labels can have legal implications for the business owner and should be avoided.
– Any dangerous products should be properly labelled with full information of potential hazards. This should include any relevant safety information both for item usage and item shipping.
– If including product weights on your labels, make sure to check guidance from the countries you will be shipping to. It is usually advisable (and sometimes required) to display item weights in metric measurements. Food items such as meats will usually be required to be labelled accurately with the product’s weight, and there may be specific rules pertaining to acceptable margins of error when it comes to displaying the weight of each item.
– Make sure to do your research when it comes to safety and quality standards for your products. There may be regulations with regards to labelling certain products in terms of their adherence to safety and other regulations.
– Prices (including relevant taxes) should be clearly displayed on product labels where appropriate.
– Food products generally carry certain regulations when it comes to labelling. Make sure to do your research and find out whether you are required to include information such as ingredients, nutritional information, shelf life (use by dates), storage advice and manufacturer information.
– Environmentally conscious businesses may wish to use their product labels to give important information about how and where to recycle their products and packaging, or how products can be used and re-used for minimum environmental impact.
By offering you the ability to add your own labels to your products and packaging prior to shipping, we at Decentsourcing believe we can play a part in ensuring that you and your business can fulfil all legal and moral obligations when it comes to labelling.
More importantly, however, our labelling service will allow you to make steps to establish your brand and make a firm impression in the minds of your customers.
Get in touch with us to find out how we can support your business.